Sunday, March 1, 2009

Rocky Mountain News Final Edition

Part moving tribute, part documentary, this is 20 minutes i found fascinating. The people who report and make the paper happen are so dedicated , hard-working, intelligent, and sincere. The video really demonstrates the love and respect reporters have for their jobs and their readers, as well as the value a newspaper brings to a community. The vid also captures some valid insights comparing the value of reporters and papers to bloggers and the internets. Yet the newspaper absolutely refuses to change anything about its business model and that's shown here as well.

It's like watching people on a fast moving train headed for a collapsed tunnel. They know they're going to crash, but they think they're just passengers, so they keep doing what they do best (reporting), until the train finally crashes. Since papers refuse to change absolutely anything about themselves, it appears currently these people only have the choice of trying to find another doomed train to ride.

I'm rooting for a group to wake up, change the newspaper model, take the best of what this group offers, and succeed where EW Scripps fails so miserably.

See for yourself:


Final Edition from Matthew Roberts on Vimeo.

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